AeroSTEM
Academy
A comprehensive brand identity system designed to unify every touchpoint for AeroSTEM Academy, from digital enrollment campaigns and social media to campus communications, ensuring consistent, authentic representation of the mission across all markets we serve.
Why Brand Identity
Matters
Authority
AeroSTEM Academy is a free, public charter school on the Sutter County Airport Campus in Yuba City, California. With double-digit academic growth in math and ELA at the middle school level, a dedicated 10-to-1 student-to-staff ratio, STEM pathways including Project Lead the Way and UC Davis C-STEM, and a campus-based hybrid A-G approved high school model, the school has proven it delivers real outcomes in a community that needs it most.
Retention
Families choose AeroSTEM Academy because it values every student as a person. Small class sizes, two adults in every core classroom, one-on-one tours led by the Executive Director, and a culture of personal follow-up turn enrolled families into long-term advocates. In a school where the preferred tour ratio is 1:1, every family feels seen before they ever sign a form.
Growth
With open seats in 5th grade (15), 6th grade (10), 7th grade (7), and high school independent study (12), AeroSTEM Academy is positioned to grow at exactly the moment Yuba City families are seeking a serious STEM alternative to the traditional district model. A strong brand makes the decision easy before a family ever steps on campus.
Positioning &
Strategy
AeroSTEM Academy is the free, public STEM charter school for Yuba City families who want more than a traditional education — supported by a dedicated 10-to-1 student-to-staff ratio, guided by hands-on STEM pathways and experiential learning that builds resilience, innovation, and real-world skills, and prepared with a campus-based hybrid high school model that is A-G approved with dual enrollment.
Strategic Anchors
Top Parent Objections — Addressed
7-Day Content
Pillars
Enrollment
Funnel
STEM Pathways from 5th Grade
PLTW Gateway, UC Davis C-STEM, Computer Science CTE, and Engineering Design CTE. Chromebooks, 3D printers, drones, Micro:bits, Arduinos.
Two Adults in Every Core Class
Math and ELA staffed with two adults. Before and after school tutoring four nights a week. One-on-one and small group support built into the day.
Free, Safe, and Open to All
No tuition, no fee, no uniform. Single secure entry point. Comprehensive safety plan. Positive culture focused on restoration.
Flexible High School Model
Campus-based hybrid, A-G approved, dual enrollment, and limited AP courses. For families seeking something different.
Logo &
Identity
Primary — Light Background
Reversed — Dark Background
Maintain space equal to the logo mark height on all sides. Never crowd or clip the mark, especially on digital headers and print materials.
Never reproduce below 80px digital or 1 inch in print. The AeroSTEM Academy logo renders correctly on both light and dark backgrounds without any CSS filter adjustments.
Do not stretch, rotate, recolor, or apply drop shadows. Never place on low-contrast backgrounds. Always use the approved source file.
Color
Palette
Typography
- All page headlines and section titles at weight 800
- Clean geometric lines convey modernity and STEM precision
- Minimum 18px digital — pairs with Open Sans for body hierarchy
- Letter-spacing: tight (0 to -.01em) for headings
- All body text, captions, labels, and navigation at weight 400–600
- Weight 700–800 for strong emphasis and CTAs
- Line-height 1.65–1.8 for comfortable reading
- Highly legible at small sizes for data, stats, and technical content
Imagery
Direction
STEM Learning in Action
Students working with 3D printers, drones, Chromebooks, Micro:bits, and Arduinos. Prioritize natural classroom light, candid concentration, and authentic hands-on engineering moments. Avoid staged compositions. Show the real work: two adults per room, small groups collaborating, and scholars building things they designed themselves.
Community, Clubs, and Campus Life
Showcase the diversity, joy, and resilience of the AeroSTEM family: Robotics Club competitions, Chess matches, Gardening harvests, eSports tournaments, Friday Night Live events, and the one-on-one tour experience. Images must reflect belonging, safety, and the warmth of a school where every scholar is known by name.
Voice &
Tone
Resilient and Forward-Looking
AeroSTEM Academy communicates with the quiet confidence of a school that is growing, improving, and proving itself every year. Messaging embraces the "fail-forward" mindset that defines the school's culture. We acknowledge where we have been and speak clearly about where we are going.
Personal and Welcoming
Every message should feel like it comes from someone who will know your child by name, because at AeroSTEM Academy, they will. The voice is genuine, warm, and built on the relationships that start with a one-on-one tour led by the Executive Director.
Innovative and Hands-On
AeroSTEM Academy's voice reflects its STEM identity: practical, curious, and excited about building things. Communications lean into the language of making, designing, and engineering solutions. We do not just talk about STEM — we show scholars using 3D printers, flying drones, and writing code.
Honest and Community-Centered
AeroSTEM Academy speaks with families, not at them. The school does not oversell or make promises it cannot keep. We are transparent about what we offer and what we do not. We encourage families to visit other schools too, and trust that the experience speaks for itself.